Explaining Print-On-Demand to Potential Customers
New, digital printing technologies permit authors to publish a book and print as many copies as needed, in quantities as small as one book. Print-on-Demand provides the author with the control of self-publishing. Some profit potential is traded off for a smaller initial investment compared to self-publishing. Print-on-Demand is ideally suited for books at the beginning or end of their life cycle—before they find their true audience or as sales decline.
Book printers courting customers interested in Print-On-Demand may use marketing text such as the June 15th posting to attract prospects.
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