Margin Erosion for Book Publishers, Booksellers and Authors
David Streitfeld writes in the Sunday, December 28, 2008 NEW YORK TIMES, about the death of the book industry. In an article titled, Bargain Hunting, and Feeling Sheepish About it, Streitfeld notes the effect of online web sites on profit margin erosion for bookstores, publishers and authors. He writes of his experience buying ROOM FOR DOUBT for 25¢ on the Internet. He claims the book retails for $13.95 plus tax in a conventional bookstore.
While the article may be hyperbole (see Tom Campbell's rebuttal on his blog, http://regulatorbookshop.blogspot.com/), authors and publishers should note the trend of online book retailing and its effect on book marketing and distribution.