Television Shows Sell Books
The New York Times reports Comedy Central's Daily Show with Jon Stewart and the Colbert Report are among the most effective broadcast sales boosters for books. The two shows are on a par with 60 Minutes, Imus in the Morning, Larry King Live and Oprah.
The shows have ratings of 1.6 million and 1.2 million viewers respectively. Martha K. Levin of the Free Press called them "the television equivalent of NPR. You have a very savvy, interested audience who are book buyers, people who do go into bookstores, people who are actually interested in books."
Source: Shelf Awareness
Labels: book, Colbert Report, Daily Show, selling books
posted by Bill Frank @ 1:12 PM
1 comments
1 Comments:
I would think the OReilly Factor on Fox News would have been way up on that list. But wouldn't be surprised if The New York Times would leave that show off intentionally.
Imus won't be helping with book sales for a while now.
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