Print-on-Demand Book Sales Figures
The average print-on-demand book sells 75 copies, according to Penny Sansevieri, CEO of A Marketing Expert (www.amarketingexpert.com).
Print-on-Demand is a manufacturing process. There are circumstances when Print-on-Demand makes sense as a publishing strategy—at the beginning or end of a book's life cycle or as a bridge between print runs when a book's demand exceeds expectations. For most, however, selling 75, or fewer, copies of a book is unacceptable because most authors want their message to reach a wider audience.
Labels: Penny Sansevieri, POD, print-on-demand, www.amarketingexpert.com
posted by Bill Frank @ 5:33 AM
1 comments
1 Comments:
Is the problem here is that if the 80/20 rule is in place. 80% of these books will struggle to sell 5 copies while 20% could sell in excess of 300 copies. The skill is knowing which one is moving quickly and timing its move out of on-demand to mass to maximise the profit.
Post a Comment
<< Home