AddMe - Search Engine Optimization Book Printing Forum: Print-on-Demand Book Sales Figures

Sunday, January 04, 2009

Print-on-Demand Book Sales Figures

The average print-on-demand book sells 75 copies, according to Penny Sansevieri, CEO of A Marketing Expert (www.amarketingexpert.com).

Print-on-Demand is a manufacturing process. There are circumstances when Print-on-Demand makes sense as a publishing strategy—at the beginning or end of a book's life cycle or as a bridge between print runs when a book's demand exceeds expectations. For most, however, selling 75, or fewer, copies of a book is unacceptable because most authors want their message to reach a wider audience.

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1 Comments:

At 7:03 AM, Blogger Alf said...

Is the problem here is that if the 80/20 rule is in place. 80% of these books will struggle to sell 5 copies while 20% could sell in excess of 300 copies. The skill is knowing which one is moving quickly and timing its move out of on-demand to mass to maximise the profit.

 

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