AddMe - Search Engine Optimization Book Printing Forum: Living the Long Tail

Monday, May 01, 2006

Living the Long Tail

Lightning Source is living the Long Tail now,” according to J. Kirby Best, Lightning Source’s CEO. Print-on-Demand (POD) is expanding the market rather than cannibalizing it. Best estimates that 720,000 books out of some 1.1 million surveyed fit Lightning Source’s current manufacturing capabilities.

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