Suggested Reading List

Book printing and book publishing are subjects that require some background knowledge. Fortunately, there are many books available on the subjects. As a print professional serving the publishing market, you will want to understand your target audience. You may also want to make resources available to your customers, should they need them.

Below, you will find my list of basic reading on the subjects. You may want to familiarize yourself with these books. In fact, you may even want to make the books available to your customers; either by providing them a bibliography or by becoming a dealer for one or more of these books. To become a dealer, contact the publisher to purchase copies of their books for resale. Typically, the publisher will offer a 40% discount off the list price. You can sell the books to your customers at full price and create some profit.


Suggested reading

For Book Printers
The Self-Publishing Manual by Dan Poynter, 14th edition
1001 Ways to Market Your Book by John Kremer
The Complete Guide to Self-Publishing by Ross & Ross
U-Publish.com, How “U” Can Compete with the Giants of Publishing by Danny Snow & Dan Poynter
Make Money Self-Publishing by Suzanne Thomas
The Author’s Toolkit by Mary Embree
The Rest of Us by the Publishers’ Marketing Association

For Publishers
All of the above plus:
The Complete Guide to Book Marketing by David Cole
The Huenefeld Guide to Book Publishing by John Huenefeld
How to Start and Run a Publishing Company by Peter Hupalo
Publishing for Profit by Tom Woll
Publishing for Niche Markets by Gordon Burgett
Jump Start Your Book Sales by Ross & Ross
Book Blitz by Barbara Gaughen & Ernie Weckbaugh
Book Publishing, A Basic Introduction by John P. Dessauer